Content Curation Strategy

The is the process of gathering information relevant to a particular topic or area of interest is called content curation. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users.

Content curation is not a new phenomenon. Museums and galleries have curators to select items for collection and display. There are also curators in the world of media, for instance DJs of radio stations tasked with selecting songs to be played over the air.

Content curation can be carried out either manually or automatically or by combination of them. In the first case, it’s done by specially designated curators. In the second case, it’s done using one or more of the following:

  • Collaborative filtering
  • Semantic analysis
  • Social rating

Content Curation: Superior Audience Engagement

Marketers who are hoping to better engage their buyers with content should consider adding curation to their content marketing strategy.  In fact, research indicates that leading marketers are curating 25% of all the content that they publish.

By curating third-party content, you will:

  • spend less time and resources creating your own original content
  • complement your own created content
  • shine a light on insights from thought leaders

But many content marketers may be wondering “How can I get started with content curation?

There are five primary steps required for developing and maintaining an efficient, effective and ethical curation practice:

  1. Define your Objectives
  2. Find your Sources
  3. Curate by organizing and editorializing
  4. Share via a variety of channels and mediums
  5. Analyse and optimise your content curation performance

New to the curation game? Let the following infographic take you on the journey of setting up a curation strategy:

Content Curation Strategy

If you have found this infographic useful, do share it with your colleagues and friends.

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