While people often use these terms interchangeably (which is understandable, as the lines are somewhat blurry), Robert Rose explains the distinction in his post, How Content Strategy and Content Marketing Are Separate But Connected:
- Content marketing strategy: Content marketers draw and develop the larger story that an organisation tells. They focus on ways to engage an audience, using content to drive profitable behaviours.
- Content strategy: On the other hand, content strategy delves deeper into (in Kristina Halvorson’s words) the “creation, publication, and governance of useful, usable content.” As The Content Wrangler, Scott Abel, says, content strategy helps you manage content as a business asset.
Do I really need to create a content marketing project strategy?
Yes! Not only do you need a strategy, you also need to document it.
Those with a documented content marketing strategy:
- Are far more likely to consider themselves effective at content marketing
- Feel significantly less challenged with every aspect of content marketing
- Generally consider themselves more effective in their use of all content marketing tactics and social media channels
- Were able to justify spending a higher percentage of their marketing budget on content marketing
If you are looking for information on creating a content marketing strategy, check out this infographic:
If you have found this infographic useful, do share it with your colleagues and friends.
- Tolulope Adeyemi ➤➤ Digital & Content Marketing Specialist | SEO, SEM & SMM Expert
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