When is Your Website Ripe for a Re-Design?

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If you run a website, especially one that has been around for quite a long while, chances are you often ponder when it is the right time to do a makeover of your website. You are not sure the time is right for an outright re-design; well you are not alone!

 

Consider the following points:

 

Are you thinking of a redesign just for the sake of it? If your answer is yes, then it is not yet the right time for a redesign.

 

Remember, a design serves a specific purpose. If you are not sure you need an overhaul of your site, you most probably seek out advice of friends, staff members, advisory circle or even your customers for opinion while keeping in mind that your current design has a specific purpose it serves which you might most likely lose if you submit to a revamp – especially when that purpose has been “forgotten.”

 

On the other hand, if your website has had the same design layout since the 1990s, it is high time you did a redesign.

 

The last thing you would ever want is when visitors leave your site without taking a proper look at your content because the design is old-fashioned, stale and seem unprofessional from every angle. If this is your case, here are some points to ponder before doing a redesign.

 

Redesigning your website is like performing plastic surgery on it. Your website will lose its current identity (for the better or worse) and your regular visitors might not your new design at first glance.

 

You run a risk of losing them because some might think that they have landed on the wrong page.

 

Hence, it is very important that you retain a characteristic feature from your old layout. Some of what to retain to breathe a measure of consistency to your brand identity vehicle might be the logo of your site, the navigation structure or using same text style for the headline of your site, and so forth.

 

To play it safe, put up a poll on your current, old website to let your visitors do the talking. If they think it is necessary for the website to have a fresh look, give it to them!

 

When do you think is the right time to re-design an old website? Now is your turn to have a say!

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